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Fez Medina: Where History, Spirituality and Living Heritage Meet
In the medina of Fez, every step feels like an immersion into history and humanity. Between the rhythmic labour of tanners, the deep spirituality of the Tijaniyya brotherhood, and curious gazes from visitors across the globe, Morocco’s spiritual capital reveals an authentic, vibrant, and profoundly human face.
Founded around 789 by Moulay Idriss I, Fez remains the oldest continuously inhabited imperial city in Morocco. Located about 200 kilometres from Rabat, the city has retained its spiritual primacy despite the relocation of the country’s administrative capital. At this time of year, Fez experiences a distinct chill—far removed from Casablanca’s climate—accompanied by light rainfall that enhances the mineral beauty of its narrow alleyways.
At the heart of Fez’s spiritual identity lies the Zaouïa Sidi Ahmed Tijani, located in the Blida district. It is one of the most important centres of Sufism in the Islamic world. Its founder, Seïdina Ahmed Tijani (1737–1815), settled permanently in Fez at the age of 63.
Renowned for his scholarship and devotion, Ahmed Tijani established the Tijaniyya Sufi order, which has since spread widely across Africa and beyond. His mausoleum continues to draw pilgrims, cementing Fez’s status as an international spiritual hub.
In the heart of Fes el-Bali, the city’s historic medina, traditional tanneries remain central to daily life. Here, artisans transform animal hides into bags, slippers, belts, and leather goods using centuries-old techniques.
The colourful dye vats, the unmistakable scent of leather, and the intense manual labour narrate the story of a living economy passed down through generations.
“Here, nothing is industrial; everything is patience and know-how,” explains Loutfi Benbrahim, a tour guide in Fez.
Visitors move through the medina at a relaxed pace. Drawn in by the ongoing Africa Cup of Nations (AFCON), tourists of different nationalities wander the alleyways—some with soaked shoes, others sheltering under black umbrellas that contrast sharply with the ochre walls.
Despite the rain, enthusiasm remains high. “Fez is something you earn, but it leaves a lasting impression,” Benbrahim adds.
According to organisers, including the National Association of Media and Publishers (ANME), these guided visits run from December 20, 2025 to January 2, aimed at promoting cultural exchange while Morocco hosts AFCON.
From Casablanca to Rabat, Tangier, Marrakech, Fez, and Agadir, the initiative blends sport with culture, reinforcing the idea that the continental tournament is more than football. It is also a showcase of Morocco’s cities, neighbourhoods, traditions, and the enduring dialogue between cultures and faiths.
