The Local Organizing Committee (LOC) for the 2025 Africa Cup of Nations (AFCON) has launched a nationwide initiative to rally excitement and unity across Morocco ahead of the continental showpiece.
The campaign, which kicked off on November 11, will run for 30 days and cover all 12 regions of the kingdom, reaching more than 60 municipalities.
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The opening stages were held in Tahannaout and Boufakrane, where large crowds participated in community football games, cultural performances, and interactive fan activities.
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Designed to make AFCON 2025 a festival for all Moroccans, the initiative seeks to spread the spirit of African football beyond stadiums and urban centers. It includes a blend of football tournaments, freestyle exhibitions, participatory games, music shows, merchandise fairs, and meet-and-greet sessions with Moroccan football legends.
According to the organizers, the program aims to strengthen national pride and social cohesion by ensuring that even rural and remote communities take part in the buildup to the prestigious continental tournament.
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“AFCON 2025 is the CAN of all Moroccans,” the LOC emphasized, stresses its commitment to making the event a shared national celebration of sport, culture, and unity.
Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. On the back of domestic engagement since 2008, he began his international career journey at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014. Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.
