NNL engages Match Room Sports and Media Development Agency as Brand Consultant

By Wale Mustapha

The board of Nigeria National League, NNL have announced that it has reached agreement to partner with one of the leading sports branding specialist, Match Room Sports and Media as a strategic consultant of the league.

Chief Executive Officer, CEO of the NNL, Emmanuel Attah who disclosed the development in Abuja on Wednesday noted that MatchRoom Sports and Media Development Agency will deliver strategic consultancy as the ‘Most Important League in Nigeria’ seek to boost its brand profile amongst key stakeholders across the country.

According to Attah, he said that the new board had commenced search for partners to help change the status of the league noting that “MatchRoom Sports and Media was identified as a key player to enhance our brand and we are satisfied with their approach so far.”

Managing Director/CEO of MatchRoom, Ojeikere Aikhoje said: “This is an exciting partnership for us because MatchRoom provides strategic and creative thinking to help clients unlock the potential of their brands.

“We will sharpen the brand’s proposition, discover opportunities for the brand and make it meaningful to those that matter most.

“Our desire is to ensure the NNL inspires Nigerians and make a positive impact on society.”

The NNL hopes the appointment of MatcRoom Consults as  brand consultant will further enhance the fortunes of the most important league in Nigeria.