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NPFL appoints Mike Itemuagbor as Special Advisor to boost League’s commercial drive
By Oyediji Oluwaseun Babatunde
In a strategic move to strengthen the financial base of the Nigeria Premier Football League (NPFL), renowned sports marketing executive Mike Itemuagbor has been appointed Special Advisor to the league’s board.
Itemuagbor, founder of Padmozi Sports Marketing (PSM), was invited to the role by NPFL Chairman, Hon. Gbenga Elegbeleye, to leverage his vast experience and corporate network in repositioning the league to attract sponsorships.
“The best part of this is that this great marketing mind is going to render his services free of any personal financial reward — it’s pro bono,” Elegbeleye said while announcing the appointment.
With over three decades of sports marketing experience, Itemuagbor has worked with the Nigeria Football Federation (NFF) and the Athletics Federation of Nigeria (AFN).
He is also the founder of the globally recognized Okpekpe Mountain Race, which has drawn elite long-distance runners from around the world.
He has been instrumental in securing some of Nigeria’s most significant football sponsorships, including the landmark Globacom partnership with the national teams and the then Nigeria Premier League.
