Rita Ora wears Genoa’s kit celebrating the club’s 130th Anniversary

Singer and songwriter Rita Ora has worn Genoa‘s third equipment to have fun the membership’s A hundred and thirtieth anniversary.

The British singer posted photos carrying the Italian facet’s jersey on her Instagram account as a part of the membership’s “Darkish Golden Facet of Metropolis” marketing campaign.

Genoa’s golden shirt celebrates the membership’s anniversary and heritage and Rita Ora shared the image along with her 16.1 million Instagram followers. Genoa will put on this equipment of their upcoming Serie A match towards Inter Milan on December 29.

“We’re very pleased about this collaboration with international famous person Rita Ora to have fun our A hundred and thirtieth anniversary. Genoa CFC is an historic membership, with a cosmopolitan origin and actuality. Because the new possession took over the membership, we need to additional spotlight the highly effective Genoa model and interact with influencers and celebrities who love soccer and establish with our model values and historical past. We imagine it is a nice option to expose Genoa CFC to new audiences all over the world.” stated Genoa CFC CEO Andrés Blazquez.

Rita Ora’s activation is a part of an overarching digital marketing campaign selling the membership, its followers and its colors, which additionally options pictures shot within the previous metropolis centre and a video that brings the celebratory jersey to the guts of life within the Caruggi, the standard slender streets that make up town centre.

The A hundred and thirtieth-anniversary gold jersey was initially offered in September contained in the Palazzi dei Rolli, Genoa’s noble palaces. This marketing campaign builds on the growth of the Genoa model in worldwide territories and audiences, with a jersey that’s an icon of favor. Genoa has the very best share of attendance for its residence matches in Serie A.