News
Future Media Initiative: Discovering the Moroccan Football Museum
By Samuel Ahmadu in Rabat
As part of the Future Media Initiative spearheaded by the Royal Moroccan Football Federation (FRMF), more than a hundred journalists, communication specialists, and digital content creators were recently given exclusive access to the Moroccan Football Museum — a living monument to the history, legacy, and global ambitions of Moroccan football.
The museum, located on the ground floor of the FRMF’s new headquarters in the heart of the Maamora forest in Rabat, is designed to immortalize Morocco’s football journey from its early beginnings during the protectorate era to the unprecedented achievements of today. Visitors are taken on a rich journey through decades of success, challenges, and transformation, woven into an interactive experience that brings the sport’s history to life.
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A Symbol of National Pride and Unity
Inaugurated in March 2024 by the Head of Government, Mr. Aziz Akhannouch, in the presence of FRMF President, Mr. Fouzi Lekjaa, the museum is more than a showcase — it is a guardian of collective memory and a space that unites generations through a shared love of football.
“This museum is the materialization of the enlightened vision of His Majesty King Mohammed VI, may God assist him. It is thanks to his unwavering support that Morocco is now one of the great football nations on the African, Arab and world scene,” said Fouzi Lekjaa, underlining the importance of the project as both a cultural and sporting milestone.
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Inside, over 2,100 square meters of exhibition space are filled with treasures: historical jerseys, iconic trophies, audiovisual archives, portraits of legends, and cult objects. Interactive displays allow visitors to relive unforgettable goals, victories, and moments of glory. Each room immerses guests in different eras, from Morocco’s first international fixtures to the modern-day triumphs of the Atlas Lions and Lionesses.
A Broader Strategy for Football and Beyond
The Moroccan Football Museum is part of a strategic vision that extends beyond sport. As Morocco prepares to host the 2025 Africa Cup of Nations and co-host the 2030 FIFA World Cup with Spain and Portugal, the museum embodies the nation’s use of football as a vector of diplomacy, soft power, and international influence.
It positions Morocco as not only a competitive force on the pitch but also a cultural and sporting hub, attracting tourists, investors, and partners who wish to engage with the country’s football story.
Media Voices: Inspiration Beyond Borders
The Future Media Initiative tour was not only about exploring Morocco’s football heritage but also about reflecting on its regional and global impact. Participants left with admiration and inspiration, as several voices highlighted.
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French communication specialist Mariam Goundiam, in awe as she stood before a giant portrait of Crown Prince Moulay Hassan presenting a trophy, said:
“This Museum is really magnificent. It highlights the royal family, the football teams from the first to the last generations. We have the whole showcase of Moroccan football.”
For Willy Ndong, a Gabonese sports journalist, the museum carries a continental significance:
“If several African countries could take inspiration from this Museum and do the same, it could change a lot of things. History is a landmark and deserves to inspire new generations, that’s what we see through this museum.”
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Meanwhile, Mariam Thiam, a Senegalese journalist living in Marrakech, emphasized the museum’s inclusivity and recognition of women’s contributions to football:
“This museum puts women in the spotlight. On all the walls there are their jerseys, their photos, their matches, their careers as much as the men. It makes me proud.”
A Meeting Place Between Past, Present, and Future
Every corridor of the Moroccan Football Museum tells a story — from the legendary victories of Raja Casablanca and Wydad in African competitions, to the unforgettable 1986 World Cup run, to the record-breaking Atlas Lions’ semi-final finish at the 2022 FIFA World Cup in Qatar.
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Visitors also discover the history of women’s football in Morocco, highlighted by the country’s successful hosting of the 2022 Women’s Africa Cup of Nations. The museum thus becomes not only a place of memory but also a platform for inspiration, especially for the younger generation.
As participants of the Future Media Initiative toured the exhibition, cameras rolled, smartphones clicked, and microphones captured impressions. The atmosphere was electric — a mix of discovery and pride, with each journalist determined to take home and share a piece of Morocco’s football legacy with their audiences.
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Looking Ahead
The Moroccan Football Museum is the product of collaboration between the Royal Moroccan Football Federation (FRMF) and the National Foundation of Museums (FNM). It represents a long-term investment in heritage, education, and identity, offering Moroccans and visitors alike a place to reconnect with the values and achievements that football has brought to the nation.
As Morocco continues its journey towards AFCON 2025 and the historic 2030 FIFA World Cup, the museum stands as a bridge between past glories and future ambitions — a reminder that football is not only a game, but a story of unity, resilience, and aspiration.
📍 Visitor Information
The Moroccan Football Museum is located at the Royal Moroccan Football Federation headquarters in the Maamora Forest, Rabat. It is open to the public with guided tours available upon request. Visitors are encouraged to explore the museum as part of Morocco’s growing football tourism experience.
