Spotify outline plans for ‘unique’ Barcelona sponsorship

Spotify industrial director Alex Norstrom has defined the music streaming platform shall be ‘greater than only a sponsor’ for Barcelona as a result of they don’t intend the brand new partnership to be restricted to only issues like logos on shirts.

Barça introduced the Spotify deal, rumoured to be price round €280m, earlier this 12 months. The primary set of latest shirts with Spotify branding have been launched final month and the deal formally started on 1 July when Camp Nou was additionally renamed because of the stadium’s naming rights being included.

The Spotify emblem will characteristic on Barcelona kits for each the lads’s and ladies’s groups till 2026, with coaching package sponsorship additionally in place till 2025.

Norstrom has instructed Mundo Deportivo that whereas Spotify commonly does sponsorship offers, none are of the identical ‘magnitude’ as this one with Barça. It additionally vastly useful, not solely to the membership in terns of the much-needed monetary injection, but additionally the model due to new attain.

“Sport is a vital a part of the tradition and soccer is the best of sports activities. Barça is among the greatest golf equipment on the planet, with virtually 1,000 million followers, and this settlement permits us to get nearer to them,” the Spotify government defined.

“There are very large markets like India, Indonesia, Mexico, Brazil and different international locations the place we need to develop. The alliance is great as a result of we unite music with soccer. What we do with this deal isn’t just put the brand on the shirt.

“All the things surrounding this deal is a platform for creators and musicians to precise themselves. I feel that is one thing distinctive and it was one of many the reason why we needed to make this pact.”

Norstrom added: “One of many keys to this settlement is that it wasn’t simply to place the Spotify emblem on the shirt. One of many priorities was to do inventive issues with all of the areas within the Espai Barça and in addition on the shirt. We wish it to be a platform to advertise artists.”

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This text was initially revealed on 90min as Spotify outline plans for ‘unique’ Barcelona sponsorship .

Supply: www.90min.com