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Nigerian-backed Aarhus Fremad clinches Danish second division title, earns promotion

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Nigerian-backed Aarhus Fremad clinches Danish second division title, earns promotion

By Dayo Awoniyi

Aarhus Fremad has secured promotion to Denmark’s First Division after winning the Second Division title, marking a historic milestone for the club under new Nigerian ownership.

The triumph comes barely a year after Nigerian tech billionaire Shola Akinlade acquired a 55% stake in the club in 2023. His strategic investment has fueled a transformation that helped the once semi-professional outfit rise to professional status and ultimately clinch the championship.

“This is a big difference for us,” said club director Lars Kruse, who attributed the club’s success to Akinlade’s financial and operational overhaul. “We were training once a day back then and couldn’t pay the players much. Now, we’ve moved to a full-time setup where they train four mornings a week.”

Player salaries have more than doubled—from around €700 to €1,800 per month—since the transition to full-time professionalism. Upgraded training facilities and improved working conditions have been key components of the club’s resurgence.

#Aarhus Fremad

The club’s promotion is especially meaningful after narrowly missing out last season. It also highlights Aarhus Fremad’s growing international connections, particularly with Nigeria.

Oluwasegun Olalere became the first Nigerian to join the team in 2023, and more players are expected as part of Akinlade’s long-term vision to create a pipeline for African talent to enter European football.

“We want to provide opportunities for the best African talent to move,” Akinlade said. “It’s about building a real pathway from Africa to Europe.”

Kruse emphasized the importance of ensuring a positive environment for incoming Nigerian players. “We want them to be well treated, live in a good place, and not feel homesick or isolated,” he said.

The partnership between Aarhus Fremad and Sporting Lagos—a Nigerian club also founded by Akinlade—has deepened, with Fremad’s technical staff visiting Lagos in January 2024 to strengthen collaboration.

“I really enjoy the collaboration with Shola and his team,” Kruse added. “Hopefully, we can convince more people in Danish football that foreign investment isn’t necessarily a bad thing.”

With promotion secured and new ambitions underway, Aarhus Fremad is now positioned as a rising force in Danish football—powered by international investment and a vision that bridges continents.

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Samuel Ahmadu
Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. He began his career at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014. Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.
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