Roma announce new shirt sponsor Riyadh Season

Roma have formally introduced a two-year shirt sponsorship cope with Saudi sports activities and leisure competition Riyadh Season.

With the fourth version kicking off later this month, Riyadh Season is a state-sponsored sports activities and leisure competition hosted in Saudi Arabia’s capital. Concert events, cultural occasions and exhibitions appeal to guests to the competition.

Saudi Arabia has been rising its presence on the planet of soccer in latest months, beginning with the acquisition of Newcastle United and the signing of Cristiano Ronaldo. Following that, the state funding fund PIF backed 4 golf equipment who had been extremely energetic in the summertime switch market.

Roma have wanted a brand new shirt sponsor since their cope with DigitalBits fell by. Within the meantime, that they had been utilizing a logo of town: SPQR. The deal is reportedly value round €25m throughout the 2 years and two friendlies will likely be performed on the competition.

Roma CEO and Basic Supervisor of the Membership Lina Souloukou mentioned the deal, saying:

“We’re thrilled to welcome Riyadh Season as the brand new Most important Associate of AS Roma. Riyadh Season is among the greatest winter leisure occasions on the planet, the place sport takes centre stage.

“Our partnership is the popularity of AS Roma as a world model and of strategic significance for the way forward for soccer in Saudi Arabia.

“This market is turning into more and more important for the game, and we consider that our partnership will generate attention-grabbing and distinctive alternatives.

“As well as, we look ahead to taking part in our pleasant matches there and experiencing first-hand the fervour this nation has for soccer.”