By Oluwadamilola Olaleye
In the build-up to the 2024 Women’s Africa Cup of Nations (WAFCON), the Confederation of African Football (CAF) has launched a new promotional campaign under the slogan “Born Winners”, spotlighting leading female footballers across the continent, including Nigerian star Asisat Oshoala.
The initiative aims to amplify visibility and recognition for women’s football in Africa, positioning the Born Winners slogan as a declaration of strength, resilience, and ambition.
CAF describes the campaign as both a slogan and a movement, celebrating the fearless, purpose-driven women shaping the future of the game.
Bay FC forward Oshoala, one of Africa’s most decorated footballers, is at the forefront of the campaign.
A product of Nigeria’s Robo FC, she symbolizes the journey from grassroots to global acclaim, embodying the spirit of determination that defines the campaign’s message.
CAF says the campaign is rooted in key values: resilience, ambition, courage, legacy, and community impact. It aims to inspire not only players but also fans and future generations across the continent.
Oshoala is expected to lead the Super Falcons in Morocco as Nigeria seeks a record-extending 10th WAFCON title.
Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. He began his career at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014. Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.
