LSFA Signs ₦100m Exclusive Broadcast Deal With Cloud Sports Limited

The Lagos State Football Association (LSFA) has taken a major step toward transforming football administration in the state after officially signing an Exclusive Broadcast Rights and Production Agreement with Cloud Sports Limited.

The landmark partnership is designed to enhance the visibility, commercial value, and overall professionalism of football competitions under the LSFA, with particular focus on the Lagos FA Cup.

Under the agreement, Cloud Sports Limited will take charge of the broadcasting and production of Lagos FA Cup matches, delivering high-quality live coverage, highlights, and related football content to a broader audience across digital platforms. The deal is expected to significantly improve fan engagement while opening new revenue streams for the association.

The three-year partnership is valued at ₦100 million and represents a strategic effort to reposition the Lagos FA Cup as a commercially viable and professionally run competition. Beyond broadcasting, the initiative is expected to attract sponsors, investors, and development partners, ultimately benefiting clubs, players, and the wider football ecosystem in Lagos State.

Speaking on the development, an LSFA official noted the vast economic potential of football in the state while acknowledging existing challenges.

“Lagos State football is a trillion-naira business, but our peculiar challenges hamper growth. Our determination as custodians of the beautiful game is to continue the rollercoaster of positives we have created,” the official said.

The agreement marks another bold move by the LSFA to leverage media, technology, and strategic partnerships in driving sustainable growth, development, and global exposure for grassroots and elite football in Lagos State.

Samuel Ahmadu

Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. On the back of domestic engagement since 2008, he began his international career journey at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014. Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.

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