NBSL Organises Sponsorship Training to Help Clubs Attract Partners

The Nigeria Beach Soccer League (NBSL) has organised a three-day sponsorship training programme aimed at helping participating clubs attract partners and operate in a more professional and business-oriented manner.

The virtual course, held from March 3 to March 5, was designed to equip clubs with the knowledge and tools needed to secure sponsorship deals ahead of the new season.

The training was facilitated by consultant Chidi Myles of Home of Ballers, who led the sessions throughout the programme.

The first day focused on the psychology of sponsorship, helping clubs understand what potential sponsors look for and how modern sports partnerships are structured.

On day two, participants were introduced to practical strategies for attracting sponsors, including how to develop structured and compelling sponsorship proposals.

The final day featured an analysis of a sample sponsorship proposal, with participants receiving guidance on effective approaches to negotiating and securing sponsorship deals.

At the end of the programme, a sponsorship proposal framework was presented to participants, who welcomed the initiative with enthusiasm as they prepare for the upcoming season.

Meanwhile, the league has also announced plans to organise refresher courses for coaches and referees ahead of the new campaign.

The three-day programme will include analysis of recent changes to the Laws of the Game and a review of the 2025 and 2026 beach soccer law amendments, to be delivered by retired FIFA beach soccer referee Abduljelili Ogunmuyiwa.

In addition, a one-day virtual refresher course for coaches will be led by the head coach of the Nigeria National Beach Soccer Team, Abdullahi Isa. The session will focus on key tactical areas such as attacking principles, defensive organisation, ball control, transition play, finishing, and set-piece execution.

The refresher courses will run from Friday to Sunday this week, before a physical clinic in Kebbi State ahead of the league’s season kick-off.

Samuel Ahmadu

Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. On the back of domestic engagement since 2008, he began his international career journey at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014. Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.

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