Liverpool in talks with a new shirt sponsor

Liverpool are in talks with a new shirt as Standard Chartered’s contract is set to come to an end.

The British bank has been Liverpool’s main sponsor since 2010, but the club has reportedly asked them to double their offer if they want to continue to have their name emblazoned on the front of their shirts.

Daily Mail reports that talks between the bank and the Reds are underway but the club wants more money owing to their current stature in world football with a number of companies said to be interested in sponsoring the team.

The reports indicate that the Jurgen Klopp ide are also liaising with a number of other companies in the financial services, travel and tourism, consumer electrics, media, and cryptocurrency and blockchain industries.

Despite the success that has been brought by the bank, Liverpool owners Fenway Sports Group (FSG) are described as ‘bullish’ and want the financial services company to double their current £40m-per-year terms to continue as the Reds’ main shirt sponsor.

The Standard Chartered deal was signed ahead of the 2018/19 season with the Reds going to win both the Champions League and Premier League under their guidance.

Liverpool is still in contention for a quadruple; with the Carabao Cup already in the bag, and the owners feel they’ve given the bank some proper publicity that deserves a pay rise.