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CGEM Strengthens Private Sector Voice in Morocco’s Parliament and AFCON 2025 Preparations

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CGEM Strengthens Private Sector Voice in Morocco’s Parliament and AFCON 2025 Preparations

 

The General Confederation of Moroccan Enterprises (CGEM) occupies a strategic position within Morocco’s House of Councillors, commonly referred to as the second chamber of Parliament.

With eight representatives seated in the chamber, the private sector plays an active role in legislative debates and the shaping of national economic policy.

This parliamentary presence enables the CGEM to relay the everyday realities and concerns of Moroccan entrepreneurs directly to lawmakers. Speaking during a meeting with African journalists in Morocco, organised by the National Association of Media and Publishers (ANME), CGEM’s Communications Director Marwa Tellal explained that the organisation’s role is firmly non-partisan.

“CGEM members raise questions related to the realities of the business world and participate in draft finance laws, contributing to the amendment process,” Tellal said, while stressing the Confederation’s apolitical stance.

In preparation for the 2025 Africa Cup of Nations (AFCON), which Morocco will host, the CGEM has played a central coordinating role in mobilising the private sector to maximise the tournament’s economic impact.

The Confederation facilitated the participation of Moroccan companies in key infrastructure projects linked to the competition, particularly stadium construction and renovation. In total, 110 companies were involved in works across the host venues, with projects executed over a period of 15 to 18 months.

Beyond its domestic influence, the CGEM positions itself as a key platform for economic cooperation between Morocco, Africa, and Europe. The organisation aims to reinforce Morocco’s status as an industrial and commercial hub by supporting large-scale, structuring projects across the region.

This vision was reaffirmed during the second edition of the African Continental Free Trade Area (AfCFTA) Business Forum, recently held in Marrakech, where the CGEM renewed its commitment to working closely with African business associations and development partners to deliver high-impact economic initiatives.

Today, the CGEM represents nearly 90,000 companies, grouped under 50 professional organisations and federations, underscoring the private sector’s role as a major engine of Morocco’s economic growth.

Through its institutional presence, regional partnerships, and involvement in flagship events such as AFCON 2025, the CGEM continues to position Moroccan enterprise at the heart of both national development and continental cooperation.

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Samuel Ahmadu
Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. On the back of domestic engagement since 2008, he began his international career journey at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014. Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.
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